Innovative VR format and platform - The Ark Experience

PRODUCTION | Immersive studio, published on 2 mei 2018

Rooftop is more than thrilled to be co-producing the VR spectacle The Ark Experience, founded by internationally acclaimed industry veterans Uri Schutzer, Shmuel Ben-Shalom & Avivit Rosinger. The Ark Experience will be the first of many collaborations between Rooftop and this team of creative masterminds.

The Ark Experience offers a new way to experience storytelling while challenging participants’ behavior in live shows. It extends the excitement of a live performance with the endless possibilities of Virtual Reality, triggering all your senses.

The Ark Experience is an immersive live entertainment platform that combines live performance and interactive technology to create a unique way of storytelling that allows the audience to interact and influence the show IN REAL TIME!

The platform is based on the participants’ decision process and way of thinking. The audience will be faced with dilemmas throughout the show and the majority’s selection will take shape on stage in real time. Since the participants are different each time, the outcome is always unique. Participants are given the opportunity to shape a story of their own and make a personal choice that will eventually impact the collective. Each choice can unlock a different storyline.


Check out the spectacular trailer on our homepage or!

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